Factua — marketing & technology

Factua is a marketing technology company that helps businesses connect customer data, automate campaigns, and improve customer acquisition. Built on more than 15 years of performance marketing experience, its platform combines data management, email and SMS engagement, and AI tools to support personalized marketing at scale.

I designed and developed Factua's website with a focus on helping visitors discover the company, understand its services, and take the next step. The site combines a responsive design with search-friendly pages, content structured for AI discovery, and lead capture connected to marketing automation. Sanity CMS powers the news and insights section, allowing the team to publish content and manage article SEO without changing code.